Experience

With extensive experience spanning decades, I have refined my expertise in project management, business development, research, and training across Jordan, the Mediterranean, and the Arab world. My commitment to community empowerment and sustainable development is reflected in my work, particularly in advancing economic opportunities, gender inclusion, and industry capacity-building. I specialize in conducting research, delivering targeted training programs, and developing strategic initiatives that enhance service delivery, foster local engagement, and drive long-term growth and resilience in the region.

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Key Competencies

Project Management & Business Development

Over 20 years of experience in project management, with expertise in identifying market opportunities, designing, and leading complex projects. Skilled in project planning, resource allocation, and performance monitoring to ensure impactful and sustainable outcomes.

SME & Local Community Development

Extensive experience in needs assessments, growth planning, impact evaluation, and monitoring & evaluation. Strong track record in managing the development of CBOs, associations, and enterprises, particularly in the tourism sector, to enhance service delivery and economic opportunities.

Tourism Research & Market Analysis

Strong research capabilities, including market surveys, focus groups, and stakeholder interviews. Expertise in desk research and data analysis to generate strategic insights and data-driven recommendations that support sustainable tourism growth.

Training and Mentorship

Extensive experience in to strengthen industry capacity. I have developed and implemented for businesses, destinations, and professionals, focusing on to enhance skills and operational efficiency.

Tourism Product Development

Deep technical expertise in tourism development, focusing on product innovation and destination strategies. Holder of a GSTC Certificate in Sustainable Tourism, with experience in destination assessment, visioning, and creating community-based tourism programs.

Proposal Writing & Donor Funding Management

A strong record of securing funding for NGOs and SMEs, managing donor relations, and implementing successful donor-funded projects. Expertise in project management, financial oversight, reporting, M&E implementation, donor communications, and product development support.

Gender Equity & Women’s Empowerment

Proven expertise in promoting gender equity and empowering women in the tourism sector. Successfully managed gender awareness programs, workforce integration initiatives, scholarships, and training programs that create inclusive employment opportunities.

Grant Programs Design and implementation

Extensive knowledge of USAID and grant regulations, with hands-on experience in designing, implementing, and managing grant schemes. Managed over 10 grants for tourism associations and educational entities, and 35+ grants for small businesses