My Projects

Tourism Sector SMEs Needs Analysis and Support Packages Program

Objective: To analyze the impact of the Gaza crisis on tourism SMEs, assess critical sector requirements for business continuity, resilience, and rapid recovery, identify growth opportunities to enhance competitiveness and sustainability, and design targeted support programs tailored to the needs of key subsectors.

Business Case - Tourism Sector

Objective: To analyze internal factors affecting women's employment and career advancement in Jordan’s tourism private sector, identifying challenges in workplace policies, cultural norms, and professional development and to provide actionable recommendations for public and private stakeholders to foster a more inclusive and gender-balanced tourism industry in Jordan.

Agritourism Roadmap Development and Project Local Coordination

Objective 1: Develop a roadmap for agritourism development, defining a common understanding of agritourism, conducting a SWOT analysis, and mapping key public and private sector stakeholders, establish a shared vision and strategic objectives, prioritize key interventions through an operational action plan, and create momentum for stakeholder collaboration.

Objective 2: Coordinate project implementation on the ground, ensuring alignment with the local context and effectively managing stakeholder mapping to facilitate smooth execution.

Local Sustainable Tourism Expert

Objective 1: To assess the landscape of sustainable tourism and CBT in Jordan, identifying key stakeholders and opportunities for CBI’s engagement based on sector insights, best practices, and the identification of new practitioners. Develop an action plan and intervention strategies, ensuring CBI’s contribution aligns with project objectives while avoiding duplication of existing initiatives.

Objective 2: To strengthen sustainability integration in Jordan’s tourism sector by supporting stakeholders in adopting sustainable practices, including forming a practitioners’ group, hosting an annual conference, supporting JTB sustainability efforts,building the capacity of 18 tour operators, and assisting ASEZA’s Green Growth Strategy and Green Destinations Certification efforts.

Jordan Strategic Value Chain Diagnostic

Objective: to support the team of experts in analyzing and identifying product-level opportunities and constraints in Jordan’s tourism sector from a price perspective across five high-potential market segment - beach and sun, cultural heritage, faith, adventure tourism, and MICE, by benchmarking them against regional and international competitors to inform the government’s policy agenda and drive sustainable growth.

Labour Market Analysis in the Tourism Sector

Objective: To analyze labor market conditions, growth potential, skill demands, labor trends, challenges, and required support in Jordan’s formal and informal tourism sectors. And assess private sector and stakeholder involvement in the sector’s institutional structure, particularly from an employment perspective.

Local Community Experience Development and Documentation

Objective: The Royal Society for the Conservation of Nature (RSCN)

EU-funded MEDUSA project

Objective: To co-lead the EU-funded MEDUSA project (2019-2022) under the ENI CBCMED Program, focusing on adventure tourism product development in Jordan. This included managing research, capacity-building activities, subgrant programs, and marketing initiatives to enhance sustainable destination management and support the growth of adventure tourism.

Slow Tourism Development

Objective 1: To develop and deliver training sessions on Slow Tourism, ensuring participants gain a comprehensive understanding of Slow Tourism principles, market demand, and best practices.
Objective 2: To mentor and support Med-Pearls project's beneficiaries in developing Slow Tourism products. This includes creating marketable, experience-driven tourism offerings that align with Slow Tourism principles and ongoing guidance to enhance the quality and market readiness of tourism packages.
Objective 3: Support project public events

Adventure Tourism Development and Promotion Training for local community in Ma'an

Objective: To develop and deliver a structured training program on adventure tourism in Ma’an Governorate, enhancing the knowledge and skills of youth in adventure tourism principles. The training aimed to provide theoretical and practical insights, covering sustainable tourism practices, product development, and operational standards, while assessing participants’ progress through pre and post-training evaluations.

Al Hasa Agri-tourism Destination and Product Assessment

Objective 1: To assess the tourism landscape in Al Ahsa, identifying key assets, opportunities, and challenges to enhance its position as a cultural, heritage, and agritourism destination. The assignment aimed to evaluate tourism infrastructure, visitor trends, stakeholder roles, and product development potential, providing strategic recommendations for sustainable tourism growth and experience enhancement.
Objective 2: To assess the potential for agritourism development in Al Ahsa by evaluating 41 farms, identifying tourism opportunities, infrastructure needs, and market viability. The assignment aimed to map existing services, analyze visitor potential, engage stakeholders, and propose strategic interventions to enhance farm-based tourism experiences. Additionally, the assessment sought to provide actionable recommendations for capacity-building, investment, and marketing strategies to position Al Ahsa as a leading agritourism destination.

Mapping Assessment & Market Research

Objective: To conduct a mapping assessment and market research for JSTA’s Domestic Tourism National Initiative, identifying existing adventure and nature-based tourism products and services while analyzing market demand and supply gaps. The assignment aimed to support travel agents in diversifying their offerings, develop new tourism packages, and create linkages with service providers to enhance domestic tourism opportunities in Jordan.

Tourism Development Project Manager

Objective: To provide project management and technical direction for the Jordan Valley Links (JVL) Project, ensuring the successful design, implementation, and reporting of activities aimed at enhancing community-based tourism and entrepreneurship in Umm Qais and Pella. This included contracting, stakeholder engagement, capacity-building initiatives, and market linkages to support the participation of women and youth entrepreneurs in sustainable tourism development.

Artisanal Industries Sector Research and Technical and Soft Skills training needs Assessment

Objective: To conduct market research and assess the technical and soft skills training needs within Jordan's artisanal industries sector. The assessment aimed to map key stakeholders, identify sector challenges, evaluate skill gaps, and propose strategic recommendations for enhancing community-based income generation, business sustainability, and employment opportunities in the sector.

Tourism Product Development in Salt

To support the development of As-Salt as a distinctive tourism destination by assisting in conceptualizing and managing grants, destination development planning, and training programs. The main focus was to enhance tourism offerings, improve local business engagement, and strengthen visitor experiences to increase As-Salt’s attractiveness and competitiveness as a key tourism hub in Jordan.